Lil Nas X is returning to his roots.
The former Taco Bell worker is now the fast food giant’s chief impact officer, People reports.
In his new role with the company, the 22-year-old will collaborate with Taco Bell on “an exclusive experience around his upcoming debut album Montero, kicking off in the first 60 days of their partnership,” according to the official release.
“Life has come full circle, I officially work at taco bell again,” his tweet read.
life has come full circle, i officially work at taco bell again. https://t.co/Z0xWBdHIFS
— nope ???????? (@LilNasX) August 23, 2021
Taco Bell CEO Mark King expressed his excitement about the partnership.
"Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people," King’s statement read. "This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people."
Jennifer Frommer, SVP Brand Partnerships & Commercial Sync at Columbia Records noted that this will be one of the most innovative campaigns with the rapper leading the way.
“Lil Nas X is one of the most important voices of this generation," Frommer said. "His expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I've had the pleasure of creating."
Currently, the “Industry Baby” artist appears in Taco Bell's breakfast campaigns and in the fall, the company plans to announce fan engagement experiences with the "Industry Baby" rapper.
In addition to collaborating as the chief impact officer, Lil Nas X is also partnering with Taco Bell Foundation, announcing awards to the recipients of the Live Más scholarship. Just this year, 725 students have received $7 million in scholarship support.
Lil Nas X’s highly-anticipated Montero album is slated for a Sept. 17 release.
