Newsflash: blackface with a beat face doesn't soften the blow of racism.

Yet another incident of blackface has hit the social media waves via Instagram account, @PaintDatFace.

USA Today reports that the account posted a picture of a "transformation," from white woman to made-up black woman. The account included a disclaimer stating that the makeover was not a "race change," but the disclaimer leaves a lot to be desired.  

"This is a transformation that I've been holding back from releasing for a while now, solely because of the fear I've had of people turning it into a racial scandal against me," @PaintDatFace wrote in the caption. "THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing and celebrating the beauty of another woman's culture."

Here's a bright idea! To celebrate "the beauty of another woman's culture," how about showcasing a makeover featuring — I don't know — the actual woman who embodies said culture?!

Of course, folks weren't having it.

None of it. 

Following the backlash, the @PaintDatFace account was made private, but as we know, screenshots are forever. 

In the early 19th century when black performers weren't allowed to perform to white audiences, white performers would use cork or paint to darken their skin, and hence, blackface was born.

The intent certainly wasn't to embrace anything: these caricatures were created to ridicule and insult African Americans and our image. This phenomenon created racial stereotypes that lingered for years, and these offensive images are actively showcased today. 

One more time for the cheap seats in the back of this minstrel show: our race and culture is NOT a costume. 

Blackface