Moschino's New Sephora Makeup Collection Looks Awfully Similar To The Concept Behind This Black-Owned Product
The resemblance is uncanny.
April 23, 2019 at 5:07 pm
Moschino and Sephora have some splainin’ to do.
Their upcoming collection, adorned in packaging made to resemble school supplies, is a cute concept…except someone else did it first.
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I HAVE SUPER EXCITING NEWS FOR MY BEAUTY FANS… I CREATED A NEW MAKE UP COLLECTION FOR SEPHORA !!! THE @moschino X @sephora @sc COLLECTION LAUNCHES APRIL 25 TH ONLINE AND IN SEPHORA STORES IN US & CANADA BUT HERE IS A SNEAK PEEK AT MY OFFICE SUPPLY THEMED COLLECTION ! ✏️???? PHOTOGRAPHED ON @stuckinteenage BY @marcus_mam WITH HAIR BY @thestylist.jamie MAKEUP BY @davidrazzano NAILS @naominailsnyc SHOT AT @pier59studios CHECK THE DETAIL SHOT ON THE SLIDE ➡️
The new Moschino collection bears a strong resemblance to The Crayon Case, an independent makeup company owned by Raynell “Supa Cent” Steward.
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From Franco to Jeremy, the campy surrealism of @moschino is basically the entire DNA of the brand. From bags that look like motorcycle jackets to perfume bottles that resemble Windex cleaner, everything has an undeniable stamp…except their new cosmetics collaboration with @sephora . Although in line with the house codes, the collection bears a suspicious resemblance to @thecrayoncase. Launched in 2017 by entrepreneur @supa_cent, much of the line is school-supplies themed, with restocks of the Crayola-inspired palettes and pencil makeup brushes selling out on the regular. Is it possible that Moschino’s SS19 marker collection birthed the inspiration for this collaboration? Maybe, but it’s hard to fathom with so much overlap. Final grade for their little project if you ask us? B- for execution, F for originality. • #thecrayoncase #supacent #moschino #sephora #jeremyscott #collab #collaboration #beauty #cosmetics #makeup #makeuptutorial #beautybloggers #schoolsupplies #surrealism #markers #sharpie #camp #francomoschino #brushes #highlighter #eyeliner #entrepreneur #femaleownedbusiness #indiemakeup #indiemakeupbrands #supportblackownedbusinesses #indiebrand #wiwt #dietprada
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The borrowed concept has caused a debate in the makeup world.
I’m sooo disappointed in Moschino for stealing the concepts and originality of black owned beauty brand, The Crayon Case. This is unacceptable. Sephora should’ve done her homework as well, before endorsing this. Shoutout to Diet Prada for pointing this out pic.twitter.com/FihyofAMpw
— Sienna Knows it All (@asksienna) April 21, 2019
I don’t like how Moschino x Sephora stole Supa Cent whole Crayon Case idea.
— Aleiyah. (@theeintrovert) April 18, 2019
This Sephora collaboration with Moschino is so disrespectful! First y’all wanna copy Supa whole brand and second execute it so poorly! All y’all had to do was try to partner with “The Crayon Case”, but of course that’s to much like right
— Chanel✨ (@_javonchanel) April 18, 2019
Why not Moschino + The Crayon Case
Or better yet? Why not Sephora seek Supa out to sell Crayon Case? It’s puzzling.
— Artavia #RIPNIP ???????? (@GYPSEYHUSSLE) April 20, 2019
I'm getting REALLY tired of seeing hard working BW in the beauty industry having their work ripped off by lazy unimaginative larger companies. Beauty Bakerie, The Crayon Case, Alissa, like the list is getting extensive now.
— phil ken sebben (@phylicia_xox) April 20, 2019
Blavity reached out to Sephora and Moschino, but we have yet to hear back. Supa didn’t return our request for comment either, but she isn’t bothered.
“I’ll be ok,” she wrote in a comment under Diet Prada’s comparison post. “We all can make money but god sits high. [I’m] extremely blessed.”
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