Moschino's New Sephora Makeup Collection Looks Awfully Similar To The Concept Behind This Black-Owned Product

The resemblance is uncanny.

Ads from Moschino and The Crayon Case
Photo Credit: Instagram

| April 25 2019,

5:07 pm

Moschino and Sephora have some splainin’ to do.

Their upcoming collection, adorned in packaging made to resemble school supplies, is a cute concept...except someone else did it first.


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The new Moschino collection bears a strong resemblance to The Crayon Case, an independent makeup company owned by Raynell “Supa Cent” Steward.

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From Franco to Jeremy, the campy surrealism of @moschino is basically the entire DNA of the brand. From bags that look like motorcycle jackets to perfume bottles that resemble Windex cleaner, everything has an undeniable stamp...except their new cosmetics collaboration with @sephora . Although in line with the house codes, the collection bears a suspicious resemblance to @thecrayoncase. Launched in 2017 by entrepreneur @supa_cent, much of the line is school-supplies themed, with restocks of the Crayola-inspired palettes and pencil makeup brushes selling out on the regular. Is it possible that Moschino’s SS19 marker collection birthed the inspiration for this collaboration? Maybe, but it’s hard to fathom with so much overlap. Final grade for their little project if you ask us? B- for execution, F for originality. • #thecrayoncase #supacent #moschino #sephora #jeremyscott #collab #collaboration #beauty #cosmetics #makeup #makeuptutorial #beautybloggers #schoolsupplies #surrealism #markers #sharpie #camp #francomoschino #brushes #highlighter #eyeliner #entrepreneur #femaleownedbusiness #indiemakeup #indiemakeupbrands #supportblackownedbusinesses #indiebrand #wiwt #dietprada

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The borrowed concept has caused a debate in the makeup world.

Blavity reached out to Sephora and Moschino, but we have yet to hear back. Supa didn’t return our request for comment either, but she isn’t bothered.

“I’ll be ok,” she wrote in a comment under Diet Prada’s comparison post. “We all can make money but god sits high. [I’m] extremely blessed.”

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