Diesel announced the launch of an anti-cyber-bullying campaign at Milan Fashion Week; the person chosen to be the face of the campaign has some folks side-eyeing the effort, however. According to Variety, Diesel has selected Nicki Minaj to represent their "Hate Couture" campaign.



Hmm.

GIPHY

The campaign plans to partner with a number of celebrity ambassadors, who will each design a shirt featuring a hateful message they have received online. 

Folks quickly questioned Diesel's choice of ambassador given the Queen rapper's recent history. Twitter user @WannasWorld, who personally experienced the digital wrath of Minaj and her Barbz when she criticized the rapper's albums, also spoke her piece on the matter.



Naturally, folks also brought up the artist's beef with Cardi B, which eventually became physical







Diesel responded to the backlash on Twitter, tweeting, "We're here to support anyone who's getting hated on, and Nicki is one of them."



Minaj is joined by other campaign ambassadors such as Gucci Mane, Tommy Dorfman, Bella Thorne, Yoo Ah-in and Jonathan Bellini. 







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