For those who were waiting to see Idris Elba in Pacific Rim . . . you will have to continue to wait. 

Today the viral campaign for the film kicked into high gear.  With the launch of a website for Pan Pacific Defense Corps which treated us to little more than a map with a countdown to December 12th.  No specifics were given about what will happen on this date but other sites are speculating a trailer.  My guess is they are probably correct.

In addition to the web-site a couple of viral videos and a letter have also made an appearance.

Pacific Rim directed by Guillermo del Toro (Pans Labyrnth)  is scheduled to open July 2013.