Gen Z NBA star Shai Gilgeous-Alexander, along with other athletes such as Neymar Jr., have been tapped as a face of SKIMS as the brand has finally expanded to men.
In a Donna Trope-photographed campaign, the trendy underwear and shapewear line says “each iconic, superstar athlete represents excellence through their unique backgrounds, personal style and ability to connect with audiences beyond the world of sports.”
Gilgeous-Alexander posted his shots on Instagram, writing, “i’ve always been comfortable in my own skim.”
Neymar Jr. also posted a video spot from the campaign.
“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products,” said Kim Kardashian, founder and creative director of SKIMS.
“SKIMS’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of SKIMS’ existing customer base. Entering the $111B US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers,” said Jens Grede, CEO and co-founder of SKIMS.
The debut of SKIMS Mens will include the collections: Cotton, Stretch and Sport. They’ll be available beginning Oct. 26.
