Sunday night, I was up late doing my usual lurking and sliding into DMs (for professional reasons, of course) and I see #Smoochr trending on Black Twitter. I clicked on the hashtag to see what it was all about and I thought Jesus was playing with my eyes when I saw this
Because the devil is a liar, I went to bed thinking my eyes were deceiving me at 2:00 a.m. Satan is real, because #Smoochr continued to trend early into Monday morning
Let me wipe the crust from my eyes. Does the Smoochr description really read, "Discover Black singles by complexion, hair type and more!"? Who did this? Show your faces. More importantly, who is signing up for this ploy to divide blacks?
I am not the only one in disbelief that such an app exists.
I'm so dead that "Smoochr" is actually a thing— ⚀Shea Biscuit⚀ (@Seoul_Calibur) July 25, 2016'
Smoochr sounds awful — O-Gurl Ishii (@Miss_TiffyBaby) July 25, 2016 ''
My #smoochr name bout to be NappyNChocolateWithAWeave or CocoaProtectiveStyle 😂😂😂— blackgurltech (@blackgurltech) July 25, 2016'
This being the first thing I gotta see on the site to sign up means the creator been curved 10383 times #Smoochr pic.twitter.com/jOje3jqyzq — The Obvious Mystery (@risingdemise) July 25, 2016 ''
And, the preferences are extremely specific.
Smoochr is damn near perfect for you guys with your very specific & entitled demands & preferences. pic.twitter.com/UlrY55RztZ— Hit Mane (@NateKingSoul) July 25, 2016'
That smoochr app could've been more subtle...like "what foundation swatch do you use?" 😐 — YOU GON' WAIT (@charitables) July 25, 2016 ''
You can find your desired "mocha", "almond", "vanilla" and/or "caramel" mate.darker dolls which implied something "bad" or "ugly". At one point in time, blacks were subjected to brown paper bag tests. If you were lighter or the same color as the bag, then you were afforded elite privileges. If your skin were darker, then you could forget about it and go to the back of the bus, figuratively speaking
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We were made to feel inferior because of our complexion and now you expect us to find love connections in the same manner? I must've woke up in 1946 today
The Smoochr app sounds extremely familiar. History is repeating itself
Discrimination and colorism. Someone is monetizing the two. I can get over the occasional #teamdarkskin and #teamlightskin discussions on social media because some of ya'll just don't know any better. But, an entire dating app dedicated to locating singles based on their level of melanin and hair texture? Come on. Yes, we all have our preferences when it comes to finding a potential mate, I get it. The app's ramifications stretch way beyond taste and enters into prejudicial territory. Talk about finding love in the wrong places. Shout out to everyone signing up for "research purposes"
Even if the developer missed the desegregation of American school lesson, surely he watched School Daze because Smoochr confirms every stereotype from the film
If the word "jigaboo" suddenly resurrects itself from the 20th century, I will know who to blame
I have yet to find out who is behind Smoochr...but..