Supreme revealed their 2018 spring and summer apparel, and some of it features images of civil rights icon Dr. Martin Luther King, Jr.
The Supreme Saint, who has no official affiliation with the brand but provides customers with better chances to obtain the goods, drew attention to the latest collection in a tweet that was met with widespread criticism.
Supreme MLK Hooded Sweatshirt#TheSupremeSaint
pic.twitter.com/XjKC9oUyYp— The Supreme Saint (@TheSupremeSaint) February 12, 2018
Critics of the Dodge commercial were quick to point out that MLK had strong opinions on capitalism and the effects it has on the black community. Twitter users hammered Supreme for how the new apparel looked and for not learning from Dodge's mistakes.
Pretty sure MLK never dreamt of anything with that font….
— TJC (@TylerConlin) February 12, 2018
forreal its almost like a MLK diss lol
— Ruby (@rubythereseller) February 12, 2018
MLK didn't die for this
— abby (@abdulali_2) February 12, 2018
i can't tell if this supreme hoodie is better or worse than the dodge commercial pic.twitter.com/pYrqJn5Gjj
— denmark finessey (@MelvinBackman) February 12, 2018
This not the dream MLK had in mind b #supreme
pic.twitter.com/6Z4bK4qpUF— ™ (@UnoCincoUno) February 12, 2018
This was not the first time the brand used the likeness of a civil rights figure on their clothing. In 2015, they used Malcolm X for a line of hoodies as well.
Blavity reached out to the clothing brand for comment on the recent controversy surrounding the hoodies and is awaiting a response.
