terra cotta fabric

“skin-tone” plastic

Or — if your parents were nice — cartoon characters!

Since we were kids, humans have made great strides. We’ve created touchscreen phones, cameras that fly in the air and bacon-wrapped just about everything. But we somehow still haven’t managed to find a long-term solution to hiding a wound on black skin!

The melanin-positive bandage has been created before — but of course eventually faded to black. If the reaction to Nubian Skin tell us anything, is that Black people are ready for an alternative to this:

This is where Tru-Colour Bandages come in.

The product was created by a father who couldn’t find a bandage matching his child’s skin tone. Thanks to the creation, Black folks now have three skin tone options for hiding their hangnails, paper cuts and other minor wounds.

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The product is great, but so is the packaging. There are no flimsy paper boxes, but the bandages come in resealable (and adorable) waterproof bags. Parents everywhere will rejoice.

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Kids of all ages will be able to heal privately without feeling like there’s a beacon on their face, hand, head, shoulders, knees or toes.

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Big brothers, beware: just because you can hide that bump on your little brother’s head easily now, that doesn’t mean you should push him around more often!

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“I can’t believe I survived 38 years without noticing that bandages came in a cartoon format or for only one type of skin,” says Toby Meisenheimer, CEO, “That’s just not right. We started Tru-Colour Bandages to change this industry for the better. Everyone deserves a bandage that matches their skin tone.”

Tru-Colour can be purchased on its website or via Amazon for larger quantities.

I was introduced to Tru-Colour by Wes and was excited to hear about a company that was striving to challenge the societal norms through even the smallest of things, such as bandages. It’s the little things that matter and to be able to be a part of this idea of promoting change in the market place is truly inspiring. — Alexander Koh, Director of Operations

It’s a little thing, but it represents so much more. #DiversityinHealing is important. Being represented, at micro and macro levels — is important. Black life #andskin — matters.

* brought to you by Tru Color Bandages

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