The opening credits begin with the “Sometimes all it takes to believe you can do something is to see someone who looks like you do it first” quote and an inspiring montage of young women achieving their goals in sports.

Normani takes center base on a baseball field as she performs the modern “Cracker Jill” rendition while wearing a white varsity jacket and light-washed denim. The noticeable lyrical change, “Buy me some peanuts and Cracker Jill,” could be sung amongst crowds at the next game.

“It’s an honor. I really fangirled out when the opportunity came and fangirled, even more, when we shot the music video. I felt so liberated and inspired as well. To be a part of a monumental moment in the transition from Cracker Jack to Cracker Jill and the team trusting me with this message — it was a perfect collaboration,” she said.

Cracker Jills will be a permanent character in the Sailor Jack franchise as an ode to women who surpass blockages in the sports world. Ballpark stadiums will have access to the new caramel-coated popcorn and $5+ donations are now available when purchasing the snack to go towards the Women’s Sports Foundation (WSF).

View this post on Instagram

A post shared by Normani (@normani)

cracker jack

Get relevant content delivered to you once a week