Millenials have pretty much kicked age-old gender roles to the curb. And what it means to be a lady these days, is open to interpretation. H&M’s new autumn collection has arrived and the fashion collector is all about redefining womanhood in its recent ad.

The ad campaign shows of women of all body types, with one thing in common; they’re living life without limitations. Each featured model is in their own element under a Lion Babe cover of Tom Jones’ tune, “She’s a Lady”. Cury girls, buzz cut girls, thin girls, tall girls, short girls..you name it, H&M featured her. This is a huge step, as the fashion industry continues to break down barriers to become more inclusive to all colors and body types.

Check out the H&M ad and tell us what you think. What’s your definition of a “lady”?

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