Cheaves began by describing her journey to social media celebrity, explaining that she was merely a popular kid from Savannah, Georgia, who built an audience by posting pictures of her everyday school outfits on social media.

She was able to amass thousands upon thousands of followers and resell those same items to young women and adults who had fallen in love with her style.

“I had all of these girls asking me where [I bought] this from, where [I bought] that from. So that’s when I was like, it’s time for me to turn these followers into some dollars,” she shared. “I started using my Poshmark. So all that stuff that I was wearing to school and on the weekends, I started reselling on Poshmark. And my stuff would sell out in seconds.”

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Jayda Cheaves

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