Nadine Zylstra, the global head of YouTube Originals, believes the conversations are necessary to influence society’s perspective on Black women.

“Our upcoming projects highlight important stories and raise impactful voices to not only educate and entertain our audiences, but to also inspire meaningful change,” Zylstra said in a press release shared with Blavity.

YouTube’s Brandcast will have five new original projects from the YouTube Black Voices Fund (BVF). To better understand the impact of the BVF projects, YouTube commissioned Fluent Research to study and measure the appeal, resonance and impact of a selected group of BVF programs among more 18 to 34-year-olds.

“As a direct result of watching BVF content, 80% of the participants reported they were likely to take action on racial justice issues,” Allison Caplovitz, Ph.D., director of content and evaluation research at Fluent, said. “This study supports YouTube’s ability to achieve its mission to engage Black and non-Black viewers with impactful content that highlights the Black experience.”

YouTube will also broadcast Retro Tech: Future Tech with Marques Brownlee, A New Green Book featuring Terrell Grice, The Mandela Project and Spectrum Global: Being Black In…. which reimagines a popular Jubilee video series and explores Blackness across the globe, according to a statement sent to Blavity.

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