“It took two years for us to fundraise and launch the business. We pitched to everyone, literally, everyone, and a lot of people turned us down. One investor called what we were doing ‘dormant demand,’ and said because it’s so taboo to talk about it openly, you don’t know the numbers around how many people have it. I also think people had seen so many beauty brands launch over the last few years that they didn’t see a skin-care brand being anything new,” Olowe said to Forbes in 2020.

skinacre

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