Update (September 12, 2019): The U.S. Patent and Trademark Office denied Lebron James’ request to trademark “Taco Tuesday.”

The request was denied because “Taco Tuesday” is already used by too many people.

"The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message," the USPTO said.

The rejection, however, was good news for James, according to his spokesperson. Bron hopes the rejection will protect him and others from potential lawsuits.

"Finding 'Taco Tuesday' as commonplace achieves precisely what the intended outcome was, which was getting the U.S. government to recognize that someone cannot be sued for its use," the spokesman told ESPN.

James applied for the trademark a few weeks ago to in case he decided to monetize his famous Taco Tuesday Instagram posts.

In other food-related news, Bron posed as a pizza man named Ron to promote the new 14-inch pies at his restaurant Blaze Pizza, according to Delish.

No one fell for the ruse because his only disguise was a baseball cap. One weirdo was too distracted by his phone to even notice LeBron Freaking James was handing him a free pizza.

"Hey, what's going on man, I'm Ron," he told one passerby. "Blaze right now is offering a large sharable pizza here with real ingredients. Not frozen, none of that frozen crust, aight. I want to show you some beautiful, unique toppings that we have — artichoke, arugula."

James was committed to his marketing strategy.

"No, I'm Ron. I don't know who LeBron is," he said to a fan who thanked him using his real first name.

Original: Many of us love tacos, but LeBron James might stan them a bit too much.

If you follow 'Bron on Instagram, you know Taco Tuesday is a staple in the James' household.

View this post on Instagram

#PressPlay: It’s #TacoTuesday & #LebronJames and his family are celebrating in a new way tonight! ????

A post shared by The Shade Room (@theshaderoom) on Aug 13, 2019 at 6:47pm PDT

Instead of leaving it at the dinner table, James filed a petition to trademark the phrase "Taco Tuesday."

Yes, we're for real.

USA Today and Delish reported James filed the documents via his company LBJ Trademarks LLC on August 15. The Lakers forward doesn't have concrete plans for the phrase, but it's reported he might use it for "advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels."

View this post on Instagram

A post shared by LeBron James (@kingjames) on Mar 28, 2018 at 7:58am PDT

James doesn't want to prevent other people from using it, though. He just wants to cover his own ass.

"The filing was to protect the company from potential lawsuits should we decide to pursue any ideas, nothing of which is in development," James' rep told The New York Times. "It has nothing to do with stopping others from using the term."

Despite James' reasoning, many are annoyed by the gesture.

LeBron James trying to trademark Taco Tuesday is what happens when you let LA transplants feel too comfortable.

— Ural Garrett (@UralG) August 31, 2019

I don’t think LeBron James patent filing of ”Taco Tuesday” should be approved. He didn’t create it nor popularize it

— ????:brandnewflava (@brandnewflava1) August 31, 2019

Is Lebron James really trying to trademark taco Tuesday??? If so, can we consider canceling him? Let’s taco’bout this! pic.twitter.com/ldoyxMPEqh

— Nydia Yvette (@nydia_yvette) September 2, 2019

Lebron James trying to trademark “taco Tuesday” is the dumbest shit I’ve heard this week…

— nick garcia (@_middlebrother_) September 3, 2019

Fuck @KingJames with his racist fake Mexican accent for his Taco Tuesday schtick. Bitch ass mufucka

— Skylar Basquez (@tenderlungs) August 28, 2019

LeBron James filing to trademark “Taco Tuesday” is lame AF. He just ruined it.

— VF Castro (@TheVFCastro) September 1, 2019

So I heard LeBron James is attempting to file to trademark "Taco Tuesday's" ????????‍♂️ Why? I mean I get why but this is why people shit on capitalism. Like dude you don't have anything better to do? Literal question… anything? Flint, Newark and Baltimore could use some attention.

— Terance J. Bailey Jr. (@TeranceBaileyJr) September 1, 2019

It's unlikely James will secure the trademark since Taco John's, a restaurant chain in Wyoming already owns it. Additionally, more than two dozen other entities are fighting for the brand.

Good luck, LeBron.

Taco-Tuesday-Trademark

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