For 144 years, Grand Marnier has been a staple, providing drink connoisseurs with perfect libations for any occasion. This year’s festival brought together the worlds of hip-hop and cognac, highlighting their longstanding relationship and the festival’s commitment to both industries.

View this post on Instagram

A post shared by Grand Marnier US (@grandmarnierusa)

This is the latest of Grand Marnier’s projects within hip-hop over the past year, joining The Rouge Room with 2 Chainz and the Holiday Gift W(r)apping Program with Teezo Touchdown.

The Roots Picnic is more than just a music festival; it celebrates Black culture. It’s a community, a gathering of music lovers from across the country, all united by their love for diverse performances and a shared ethos.

The Roots Picnic

Get relevant content delivered to you once a week