The influencer also informed her followers that the company's chief marketing officer and the CEO contacted her to apologize for the situation.

@longlegzk Reply to @longlegzk #Update
#culturalsensitivity
#urbanskinrx
#culturalappropriation
#blktiktokcommunity
#blktiktok
#ArbysDiabloDare
#investigation
♬ original sound – LonglegzK

She added that she also has plans to meet with the brand to discuss how to move forward and the role brands play in creating a supportive, hospitable and culturally sensitive environment for Black creatives and creators of color.

In a statement shared with Blavity, Rachel Roff, the CEO of Urban Skin Rx, said they were "horrified" and have terminated their partnership with the agency.

"Urban Skin Rx Is an organization that prides itself on diversity from the top down. Our organization is comprised of 60% Black women and we have always sought to serve people who are underrepresented in skin care. We also want to mention that we proudly have representation of Black women within our board of directors, C-level executives and senior managers," the statement read.

"It is our account, so we take full responsibility for any content posted in our name, but we are also doing everything in our power to determine what happened so we can ensure this never happens again," the statement continued. "We are deeply apologetic about the unfortunate comment made and we want nothing more than to ensure that THIS DOES NOT REPRESENT WHO WE ARE."

Urban-Skin-Rx

Get relevant content delivered to you once a week