A black-owned alkaline water company has made it onto Walmart’s shelves.
Live Alkaline Water is sourced from a spring in North Carolina that has been in Dr. Robert McCray’s family for over a century. He told First Coast News his aunt took him to the spring and told him his “ancestors are crying out” to him, calling on him to be a responsible steward for the water.
To put his family's water to good use, McCray partnered with Dr. Shayla Creer to start a bottled water company.
At first things didn't seem to be going anywhere; however, eventually, Creer and McCray had a stroke of luck.
"I called … many Walmarts, and finally we got a hold of one who allowed us to do a presentation,” Creer told the station.
Unbeknownst to them, a regional manager was present and liked their idea.
"It was hard to keep our composure," said McCray. "Because it’s the product that was [our] baby."
Alkaline water is thought by many to have extraordinary health benefits, including the management of acid reflux disease. Once it was in stores, McCray and Creer's water sold out within a month of being on sale.
The water is now sold in three Walmart locations and several privately-owned businesses in North Florida. It can also be purchased online.
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