Ofo Ezeugwu is a 25-year-old entrepreneur and co-founder of Whose Your Landlord (WYL).
This free service allows renters to get the 411 on landlords and the prospective properties they may want to rent. There are also detailed reviews so that renters can know about the properties that they want to rent.
The WYL site will expose landlords who actively try to sell substandard properties to uninformed renters. In an effort to make a better, more informed renter, the site provides an array of community info similar to Yelp or any review site and reveal the best available apartment listings for millennials, people of color and others.
"Our goal at Whose Your Landlord is to inform renters on better practices when it comes to finding their housing," he told The Grio. "We are creating a platform that through transparency, access to information, through reviews based on the commission of property, safety, the respect we are able to gauge who is doing a good job in the market and who is doing a poor job. You name and shame those folks and highlight who they are too."
Ezeugwu's site will also tackle housing discrimination, theft, unaddressed plumbing issues, sewage problems, bed bugs, rodents, illegal evictions and more. While the service is free, there will be substantial funding from paid partnerships with Allstate, Roadway Moving, DOZE Beds and others.
The site is still in its early stages, but there will be more revenue streams to keep the service free to users. A subscription rate for landlords and property managers will be in the near future. And there will also be a partnership with TransUnion that gives renters access to credit reports and other services.
Ultimately, the Whose Your Landlord service will hold landlords accountable for renting subpar properties.