When a company needs to promote something, an old infomercial ain’t the tea. Instead, the rise of the influencer has made it essential for companies to pick the right social media savvy person to lead their campaigns.

The best influencers are bold, attention-grabbing and passionate. Nylon reports Fenty Beauty now has a spokesperson that checks all of those boxes: none other than Tiffany Pollard, the HBIC her damned self.

In a new ad, Pollard spends ten minutes hilariously describing the benefits of Fenty makeup. Did you know the Pro Filt’r Foundation has magic powers? We all do now!

 “I feel younger and thinner,” Pollard says of the makeup. “I didn’t know it could do all that, but it’s doing it!”

According to the former reality star, Rihanna's beauty line has something for everyone.

Didn’t make the cuffing season playoffs? The Flavor of Love star suggests you use the Killawatt Foil palette.

“This will take y’all into the after-life … this is cuffing season proof … I always thought I had a little bit of a unicorn in me, ’cause I do like anything that’s shaped like a cone, that I can insert,” she said.

Do you have a friend that is, um, hygienically challenged? New York got your back!

“We all have that lazy friend that likes to take a bird bath in the sink. This is the perfect gift for our lazy friends,” she said of the frost-themed lip and eye sets.

At the end of the video, Pollard gives Fenty a glowing endorsement.

“Fenty beauty is fit for a queen, a princess and an HBIC,” she concluded.

Watch the full video below:

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