Lane Byrant’s recent commercial entitled “This Body” showcases several full-figured models, including recent Sports Illustrated swimsuit issue cover girl Ashley Graham, expressing what their body bodies were made to do. Overall, the women show a great amount of pride and confidence in their skin, one woman is even shown breastfeeding her baby, however, some TV networks are labeling the commercial as indecent and too risque to air.
NBC told Mashable they asked for “minor edits” to be made to the commercial for it to be in compliance with the broadcast indecency guidelines, but Lane Bryant argues they were never told which parts of the commercial was seen as offensive.
The networks didn’t want you to see this. But we do. Share. Tag. Show everyone what #ThisBody’s made for. pic.twitter.com/1uZ4ZV1eNi
— Lane Bryant (@lanebryant) March 10, 2016
As seen on the retail company’s social media, they have no intentions of “editing” their commercial to comply with industry standards. They have asked for their followers to share the video to help get it the attention it deserves and the Internet took off:
Danielle Brooks who was just featured on Ebony’s “Body Issue” cover for March chimed in:
#ThisBody#bigisbeautiful For some reason, networks don’t want you to see this @lanebryant ad https://t.co/Xap9nz3MlQ # via @HPLifestyle
— Danielle Brooks (@thedanieb) March 12, 2016
And Sports Illustrated Swimsuit
#ThisBody is made for CONTROVERSY. @theashleygrahamhttps://t.co/X6V9sER9wxpic.twitter.com/0SOULyZBuk
— SI Swimsuit (@SI_Swimsuit) March 11, 2016
Most of Social Media knew the network was trippin’
Networks don’t want to show THIS? Why? #ThisBody @lanebryant 📷 @cassblackbird
A photo posted by Tara Lynn (@taralynn) on
Disappoint people by stepping out of the box
Lane Bryant defying societal boundaries
Because #ThisBody is made for breaking boundaries. #IWD2016 #InternationalWomensDay
A photo posted by Lane Bryant (@lanebryant) on