Netflix's Stranger Things is a hit show that has amassed a cult-like following. Similarly, Funko's POP! figures have become the fun new way to represent your fandom.

Target recently released an ad of POP! toys featuring the Stranger Things characters, but one particular character was suspiciously missing and folks immediately noticed:

Photo: GIPHY

Where's Lucas?!

As one of the main characters of the show, it's odd that he wouldn't be featured in the advertising lineup for the toys. Especially since the ad includes more tertiary characters. And it's not that the toy simply isn't available. Someone posted a screenshot of the toy, which is actually on sale at Target:

Naturally, Black Twitter wasn't having it.

It looks like Target may have seen the kerfuffle blow up as someone later posted a screenshot of an updated ad on Target's front page: