Followers on Twitter and Facebook will have already seen my posts on this epic, unprecedented online gathering of 40+ black filmmakers (how many of them do you know?) that’s scheduled for tomorrow, and will be hosted by AFFRM founder, and a filmmaker in her own right, Ava DuVernay; Consider this a reminder (or a first notification if you weren’t already aware). It should be an edutaining affair, and I’ll certainly be on *tuning in*.

The event fuels AFFRM’s ongoing membership drive which began on May 4th, and will continue through June 5th, at arrayaction.com. Over 500 "rebels" have joined thus far, with the end goal being to sign up 1000 new members, which will be 300 more than last year’s number.

"For the second consecutive year, African-American Film Festival

Releasing Movement (AFFRM) will unite 40+ black feature filmmakers to interact with film lovers and raise

awareness for AFFRM’s 2015 Rebel membership drive. Utilizing the #ARRAY hashtag, filmmakers will tweet

in a 12-hour long conversation to further and foster varied voices and visions in cinema."

What? You’ve never heard of AFFRM? And you’re an S&A reader?

Launched in 2011 by Ava DuVernay, the national grassroots organization (whose founding organizations include Urbanworld and Imagenation, both in NYC; Reelblack in Philadelphia; Langston Hughes Film Festival in Seattle; BronzeLens Film Festival in Atlanta; and DVA in Los Angeles) has distributed 8 feature films by black filmmakers in theaters and on digital platforms – films that you may not have seen otherwise; all of them highlighted on this blog: Official Slamdance Selections "Vanishing Pearls" and "Big Words," as well as "Better Mus’ Come," 2012 Sundance Best Director Award Winner "Middle of Nowhere," 2011 Sundance World Cinema Audience Award Winner "Kinyarwanda," 2011 Sundance Film Festival Official Selection "Restless City," "25 to Life" and 2011 NAACP Image Award nominee for Best Independent Picture, "I Will Follow."

Get excited for what’s coming tomorrow, and take a look at just some of the 40 (and counting, as more join the party even as I type this) black filmmakers, who’ll be participating in the half-a-day-long social media conversation that will likely trend.

AFFRM thyself here: arrayaction.com.