Popular sportswear brand adidas is looking to change the game regarding Name, Image, and Likeness (NIL) deals, and student-athletes at Historically Black colleges and Universities (HBCUs) will be some of the first people to join this new network.

This “first-of-its-kind program” will span across 23 different sports and be available for student-athletes attending the 109 adidas-affiliated NCAA (National Collegiate Athletic Association) D-1 institutions. With such a widespread program, the brand estimates the network could potentially grow to include 50,000 student-athletes across the nation.

This NIL network will be rolled out in phases, and it will first be implemented at HBCUs and schools within the Power Five conference. By next April, adidas’ network will be implemented across all its affiliate universities.