Ari Lennox Applies 'Pressure' While Paying Homage To R&B Divas In New Music Video
Ari didn't disappoint with the music video or song.
September 10, 2021 at 6:26 pm
Just when fans thought it may be a while before getting another Ari Lennox track, the sultry artist dropped a new single on Friday.
The newly released song "Pressure" didn't disappoint with Lennox effortlessly floating on the track, and it was produced by powerhouse producers Jermaine Dupri, Johnta Austin and Bryan-Michael Cox, also known as production trio The Ocean Boys, U Discover Music reports.
In the song, the Washington, D.C., native tells her boo candidly, "apply pressure."
“Keep your eyes on me, eyes on me, apply pressure / Get it, don’t be timid when you in it, apply pressure,” she sings.
The singer asserts that until someone applies pressure in the dating field, she would continue giving men the cold shoulder.
“Now you textin’ me, you know I won’t reply (Reply) / Why you ain’t f**k with me when I wasn’t this fly (Fly),” she sings. “Now I’m on top and now I’m ridin’ sky-high (Pressure) / Don’t need nobody but I’ll take you down tonight.”
While the song was released at midnight, the accompanying music video, produced by Chandler Lass, was released at noon, and it surely did not disappoint. The Dreamville artist paid homage to music legends Diana Ross, The Supremes, Donna Summers and "every fine ass woman in the 2000s." The video also taps into the nostalgia of various decades as it progresses, ending in what appears to be the 2000s.
In the opening of the video, Lennox is seen in an adorned gown with a high-leg split and an updo made popular in the '70s. In another scene, the "Shea Butter Baby" singer is wearing a wig similar to the long wavy style worn by Summers in the '80s.
Toward the end of the "Pressure" video, Lennox is seen with two pigtails, sunglasses that came straight out of the early 2000s, a mini skirt and an accompanying bedazzled swimsuit top.
Back in July, Lennox said she was proud of the album Shea Butter Baby and was in no rush to put a date on her next project, adding that "living my best life is what I'll continue doing," Complex reports.
In 2020, however, the R&B artist released the single "Chocolate Pomegranate" and was featured on Jazmine Sullivan's "On It." She also appeared on Queen Naija's "Set Him Up."