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Nowadays, t-shirts have become one of the most effective marketing tools. Why? Because they are economical and lovable pieces of clothing that are worn by people of all ages. Creative t-shirt designs have the power to attract the audience’s attention. But to get a catchy t-shirt design, you need a professional t-shirt designer.

Over the last few years, the trend of custom t-shirts has grown immensely. Companies have started knowing the potentiality of t-shirts in marketing their products or services. Since the demand for custom t-shirts are rising every day, companies have started coming up with t-shirt printing businesses. According to a report, by 2025, the market of custom t-shirts is expected to cross US $10 billion globally.

“Where can I find the perfect designer?” This is the foremost question that comes to mind while planning to promote a business through t-shirts. The same question might arise when you start your entrepreneurial journey with t-shirts. Well, there are a lot of ways to find the perfect designer to create your t-shirt designs. Here are eight suggestions below:

1. Write the perfect design brief

Great projects start with a great brief. Before you start your search, you should first prepare a perfect design brief. An effective design brief is like a road map; it is a short document that clarifies the goals of the project. It contains all the important details that are required by the designer to create something that comes true to the expectations. While writing the design brief for your t shirt design, answer the following questions:

What is the nature of your business?
What are your goals?
Who is your target audience?
What text or picture do you want to include on your t-shirt?
What is your budget?
What is the deadline for your project?

2. Approach crowdsourcing websites

Once you are ready with your design brief, the next step is to begin your search for the perfect t-shirt designer. You can do that by approaching crowdsourcing websites. Today, with an increase in the demand of professional graphic designers, a lot of companies are coming up with a business meant to help businesses get connected with freelance graphic designers globally. To hire them, you don’t have to go through their resumes or conduct interviews with them. You can hire them directly by looking at their clients’ reviews, the number of projects they have worked on, their ratings, etc.

3. Post your requirements on social media

Social media is one of the most powerful tools to get in touch with a bigger audience. It is not only helping companies with their marketing activities, but also constantly helping to search for quality candidates. Moreover, posting a requirement on social media is a cost-effective way of recruiting candidates. Here are a few tips to find a perfect designer for your project:

Become a member of relevant groups and participate in the conversations.
Share content that shows your company is a great place to work.
Don’t overlook the niche networks.
Encourage your team members or employees to share openings.

4. Visit design events

Events are a great way to introduce your company, build networks and find experts to figure out solutions to the most complex problems. Today, a lot of companies host design events. Use these events as a tool to find a designer for your t-shirt design project. When you meet a potential candidate, apart from sharing the opening, brief them about your company too. To generate more interests, share with them a list of a few big clients of yours along with your achievements. If a candidate gets impressed with your company, they will surely give your job opening a try. During a conversation with them and don’t forget to share your business card. If, for instance, they are not actively looking for a job or a job change, they can further hand out your business card to their friends or colleagues who might be more interested in your job.

5. Post your requirements on your company website

More than any other job portal, your company website is the first place where many job seekers would likely want to visit to learn about your company’s current openings. So, it is mandatory to have a separate career page on your business website. You can post your requirement here as well. Also, no job portal can give a completely clear understanding of a company. Offering employment through a business website will allow jobseekers to learn more about a company. Another advantage of having a career page on your business website is that you can receive resumes directly from the interested candidates. If by any chance, a candidate doesn’t get shortlisted, you can keep the information of the candidate in your database to use it later for fresher hires.

6. Search through portfolio websites

A resume of a candidate might help them get shortlisted, but during the interview, they would want to present themselves as the ideal candidate for the profile. This might also be the reason behind their motivation to create a portfolio that showcases their achievements and samples of their work aptly. These days, a lot of websites like Designhill, Behance, Dribbble, etc. provide the opportunity to create design portfolios online.

You can visit these websites and choose the perfect designer for your creative t-shirt design project.

7. Use your professional contacts

Every business owner has professional contacts. Get in touch with every reliable person and tell them that you are looking for a professional t-shirt designer. While hiring a professional designer, you are not only supposed to share the technical details but every single detail that a candidate has the right to know. Apart from that, it is also crucial that both a company and a candidate are at ease while working together. Using personal contacts makes the whole process somewhat shorter as well as the relationship trustable. When it comes to people you trust, when the faith of those people lie in other people, your reliability on the same people automatically increases.

8. Set your terms and conditions clearly

Last but not the least, while hiring a designer, make sure you put forth your terms and conditions clearly in advance. If there is any dispute due to confusion between you and a designer, you may end up losing the ideal one.

An experienced and innovative designer can help a company achieve a substantial boost to their marketing efforts. To some extent, design is subjective. Therefore, take your time to find just the right designer for your t-shirt design project.

campbelljof

Writing since July 2017 · 1 story contributed