Barneys is quickly capitalizing off marijuana legalization with plans of a new boutique cannabis shop in Beverly Hills.
According to USA Today, the luxury retailer announced its collaboration with Los Angeles-based cannabis shop Beboe on Monday. Their partnership will include a cannabis lifestyle and wellness concept shop called The High End. The store plans to sell vaporizer pens, CBD products and pastilles, along with rare and exclusive accessories.
The company's president and CEO, Daniella Vitale, shared in a statement how the lifestyle brand plans to cater to its audience with "extraordinary" products.
"Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception," Vitale said. "Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York."
Visiting customers will also enjoy the ability to use Beboe's delivery service and onsite representatives. The New York Times reported prices for paraphernalia would reach the thousands with a sterling silver pot grinder selling for $1,475, for example.
The vibe of the store is considered the "Hermes of marijuana" and, according to Beboe's co-founder, it is for high-functioning users who want to enjoy the experience of partaking at any cost.
The High End will take orders for delivery because it will not have a dispensary license. The store, which is scheduled to have its ribbon-cutting in March, is also set to open other locations throughout California.
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