Beats by Dre has signed 15 college football stars as part of its inaugural “Beats Elite” class. The 15 players have secured NIL deals with the audio software company. The new deal entails the young men being featured in multiple Beats marketing campaigns and wearing custom Beats products. Beats has paired the deal with an ad featuring all 15 athletes.
This venture is one of the biggest NIL campaigns in the entire league’s history. Beats have pulled some of the biggest names in college football.
- Clemson quarterback Cade Klubnik
- USC quarterback Caleb Williams
- Oregon State quarterback DJ Uiagalelei
- Alabama quarterback Jalen Milroe
- LSU quarterback Jayden Daniels
- Michigan quarterback J.J. McCarthy
- Tennessee quarterback Joe Milton
- Florida State quarterback Jordan Travis
- Alabama defensive back Kool-Aid McKinstry
- Georgia defensive back Malaki Starks
- Washington quarterback Michael Penix
- Penn State running back Nick Singleton
- Texas quarterback Quinn Ewers
- Notre Dame quarterback Sam Hartman
- Colorado quarterback Shedeur Sanders
Each of the players has a strong social media following and a strong presence. According to On3, the athletes have a combined following of 3.3 million. The players brought on to the Beats team have shared the news via Instagram, informing their followers of the new bag they secured.
NIL initiatives have become very lucrative for college athletes, many making more money than the NBA or WNBA may offer. Several brands have invested in NIL players to bring awareness to their products.
