The day after Thanksgiving is the busiest shopping day of the year, but what does the Black Friday retail madness mean for the economics of the black community? With annual purchasing power of $1.3 trillion, the African American dollar plays a major role in keeping the economy afloat. The problem is, only 3 percent of that massive spending is retained in the black community. What happens when we concede our dollars and our power to communities other than our own? That's the question that filmmaker and producer Ric Mathis addresses in his documentary film series, Black Friday.
The series, which examines race and economics, examines why African Americans have the lowest percentile of America’s wealth. With features from David Banner, Hill Harper, Real Housewives of Atlanta’s Cynthia Bailey, Mathis explores practical, internal solutions to the deficit of power and generational wealth in the African American community.
In his latest release, Black Friday 2, Mathis traveled to several countries to help clarify the necessity of economic security. Check out the trailer below.
A timely and necessary word.