Editor’s Note: Blavity.com is a part of Blavity Inc.’s Blavity Media Group.
Blavity Inc.’s media and entertainment division, Blavity Media Group, has announced its recent acquisition of the renowned Black-owned family business, RNB House Party. The business will now function under its new identity, Blavity House Party, and will add to Blavity’s commitment to “enhancing its experiential offerings, providing innovative sponsorship opportunities, and expanding its experiential business.”
RNB House Party is known for its productions and traveling day party events that take place across the country. The company’s brand has seamlessly aligned with Blavity Inc.’s strategy to give its growing audience of young consumers unique in-person experiences. RNB House Party (as Blavity House Party) will work with Blavity Media Group to create Blavity Media Group’s first music festival in 2024. RNB House Party founder Charles Kuykendoll will also join the company as General Manager of Community at Blavity Inc.
Other upcoming events on Blavity’s slate include this year’s Blavity Grammy’s House Party, All-Star Weekend and an HBCU Homecoming House Party.
“We are thrilled to welcome RNB House Party into the Blavity Media Group family,” Mike Hadgis, Chief Revenue Officer at Blavity Inc., said in a statement. “This acquisition expands our experiential portfolio and aligns with our dedication to fostering authentic connections within the community.”
Morgan DeBaun, Blavity Inc. founder and CEO, also said via statement, “We are entering a new phase of growth and innovation within our Blavity Media Group division. The acquisition of RNB House Party marks a pivotal step in our journey to provide impactful experiences and leverage the scale of our reach to bring our audience together in person.”