Longtime viewers of BET, who are hoping for the network to return to its glory days, have co-signed Bow Wow's desire to become a top executive at the company.
The rapper excited viewers on Monday when he discussed his hopes of reviving the Black platform, which has axed many of its music programs and other popular shows.
"My only dream job now is I want to take over BET. I want a high position. I was blessed to host but NOW I want an office," the 33-year-old tweeted. "I want to run and come up with content for the network. I know what they missing. All you have to do is LISTEN to the people."
My only dream job now is i want to take over BET. I want a high position. I was blessed to host but NOW i want an office. I want to run and come up with content for the network. I know what they missing. All you have to do is LISTEN to the people.
— Bow Wow (@smoss) December 14, 2020
Bow Wow then offered up a list of shows he would bring back to the network which many championed. The list includes Rap City, as well as 106 & Park, which would be available digitally and on TV. The music icon also said he wants the late-night music video program Uncut to return as an online-only series.
My dream list for BET:
Rap city is back – hosted by SMACK
106& Park is back – digitally and tv
Since we in a virual world why not bring back Cita but revamped.Im def bringing back – UNCUT (online only)
And should we bring back college hill?
Plus more shows and content.
— Bow Wow (@smoss) December 14, 2020
Social media users said the music programs would provide a pivotal opportunity for today's up-and-coming artists.
This is a dope idea for these young artists that on the come up
— bubiTheplug (@jeyceeNJ) December 14, 2020
For some fans, who are tired of seeing reruns on the network, it would be a relief to see the return of the classic music programs.
definitely more shows & content!! i get tired of watching martin, the parkers, TP movies & lottery ticket(even tho you did your thing)
— jada.???? (@jnikole21) December 14, 2020
In addition to bringing back the music programs, the "Basketball" rapper said he would adapt to the current time, making the shows available both on TV and online.
BET lost the culture! I can get it back. WE can get it back! With adapting to digital as well as tv! And getting back to the music https://t.co/Xy29oOKp3Q
— Bow Wow (@smoss) December 14, 2020
The plan is exactly what fans have been wanting to hear for a long time.
I’m agreeing with everything your saying bro
— SANIAH (@SANIAHMARIE13) December 14, 2020
While Bow Wow publicly asked the network for a job interview, saying he wants to meet with the executives this week, fans also expressed confidence in the rapper's ability to get the job done.
????BET I truly believe BowWow cud take y'all 2 the next level! He has the gift, the experience, BET is home 4 BowWow. Please don't sleep on him. He can bring vision! He just young enough and also just old enough: he can operate from multiple age perspectives with clarity.
— Sugar Fire????: {Amber} (@PrettyAmberFire) December 14, 2020
Showing love for HBCUs, Bow Wow said one of his goals is to bring back the popular program, College Hill.
You know you getting a job for sure! Gotta show love to our HBCU’s its only right dawg! Im def bringing college hill back https://t.co/NomgeN3quS
— Bow Wow (@smoss) December 14, 2020
Viewers said the return of College Hill would signal a significant change for the network.
The only actual black network showing love to our HBCUs w/o bring asked or begged is Aspire TV. BET only supports HBCUs when it’ll increase two Rs, ratings & revenue, they’re intentions are disingenuous at best.
— Evangeline 'Eva' Dandrige (@dresnoone) December 14, 2020
Noting the impact BET has made for himself and for dozens of other artists, Bow Wow said it's disappointing to see that the channel is now failing to give the same opportunity to upcoming musicians.
Because BET means so much to me. Hit helped launch careers. Its sad to see where they at. Its sad to see celebs not caring about the awards. Its said that THEY ALWAYS GET TROLLED CONSTANTLY. I see whats missing. They are NOT LISTENING TO THE VIEWERS. it starts there. https://t.co/zqimZJCBEk
— Bow Wow (@smoss) December 14, 2020
With the "Let Me Hold You" rapper at the helm, the network could possibly shift the focus back to music instead of sitcoms.
BET forgot what made them HOT! The MUSIC!!! breaking artist etc… music shows that mattered. Now its like lifetime. Just a bunch of sitcoms. Do you know the only time there is music on BET IS when there is an award show? Think about that. Like 3 x out the year. Thats crazy!
— Bow Wow (@smoss) December 14, 2020
Responding to a fan who asked about programming for children, the 33-year-old said he would have cartoons on Saturday morning. The artist also detailed his plans for Sundays, saying he would want gospel icons Kirk Franklin and TD Jakes to have a show.
We could do that on saturday! Sundays i dont mind gospel. But if we do it its gotta be diff. I want td jakes to have a show. I want kirk franklin to have a show. I want to make it cool so that even the youngins wanna tune in on sundays. https://t.co/0e5P4hj8c5
— Bow Wow (@smoss) December 14, 2020
Although there is doubt among some fans, who don't believe it's realistic to sustain a channel dedicated to music, Bow Wow remains confident.
Thats why we gotta bring it back! Its was the music. Has it everd occurred to you Drake was the last rtist of the new guys to appear on 106? Like him cole and kendrick. No kodak no nba no uzi .. THERE IS NO WHERE FOR THEM TO GO WE MUST CREAT THAT HOME FOR THEM. Its a must. https://t.co/so4GHweRnE
— Bow Wow (@smoss) December 14, 2020
In response to a Twitter user who suggested for the Columbus, Ohio native to work for Diddy's network, REVOLT, the rapper said he didn't get the position he wants when he tried to join the team.
Puff is the culture! He wouldnt give me the position i want. BET will. I can show case that a 33 yr old black man can run a billion dollar company. It would showcase my executive skills more with BET! https://t.co/TmoNYnVnEg
— Bow Wow (@smoss) December 14, 2020
In the meantime, the legendary artist is staying busy with other projects. On Wednesday, Bow Wow announced the latest initiative for the Bow Wow Buddies Foundation, which is providing $100,000 to cover the cost of urgent medical care for sick dogs.
"Experiencing a 150% increase in grant applications as compared to 2019, the Bow Wow Buddies Foundation strongly responded to the heightened need for the financial assistance from families, rescue groups and animal shelters," the organization said in a statement. "Successfully increasing the total number of dog medical grants year-over-year, the Foundation activated a series of meaningful fundraisers to support the influx of requests."