Byron Allen's $10B Discrimination Suit Against McDonald's For Refusing To Advertise On Black-Owned Media Moves Forward
Media entrepreneur Byron Allen alleges that the fast-food giant racially stereotyped his companies and made them miss out on tens of millions of dollars.
September 21, 2022 at 9:31 pm
A federal judge in Los Angeles has given the green light to a $10 billion discrimination lawsuit filed by media entrepreneur Byron Allen against McDonald’s Corp. The complaint by Allen alleges that the fast food giant partook in “racial stereotyping” by failing to advertise with Black-owned media companies, including his own Entertainment Studios and Weather Group LLC, Reuters reports.
This has been an ongoing battle for Allen, who initially filed the suit in May 2021, claiming that while McDonald’s makes billions from African American consumers, they give nothing back to the community. According to Bloomberg, Allen alleged in the lawsuit that while McDonald’s had an ad budget of $1.6 billion, in 2019, less than 1% of it was spent with Black-owned media.