HBCU Go has reached a licensing agreement with CBS to air historically Black college and university (HBCU) sports programming on local stations in 12 major markets.
According to Variety, New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami and Pittsburgh will have access to watch all 44 HBCU games from the comfort of their homes.
‘HBCU Go’ has struck a nationwide broadcast deal with CBS stations for the 2022-23 sports season.
Now, HBCU sports programming will be available in 12 major U.S. TV markets — including 70% of Black households and 60% of homes overall. pic.twitter.com/dvDzDn45wN
— Front Office Sports (@FOS) August 19, 2022
“We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets,” Wendy McMahon, President and Co-Head, CBS News and Stations, said.
The first set of games will run through the 2022-2023 college football season. HBCU Go will be available in 60% of TV households in the country, including 70% of African-American homes.
HBCU Go was launched in 2012 and acquired by Allen Media Group in 2021, focusing on the sports coverage of HBCUs. The app also signed a deal with Southwestern Athletic Conference and the Central Intercollegiate Athletic Conference for cable, linear, streaming, broadcast, VOD and PPV rights for the premier NCAA Division 2 HBCU conference sporting events.
Entrepreneur and Owner Byron Allen is excited to amplify HBCU sports fans and its athleticism.
“Allen Media Group is thrilled that the CBS O&O stations have joined our excellent group of broadcast television station partners to increase the reach of HBCU Go’s high-quality sports programming,” Allen said. “We are proud to amplify these amazing athletes and HBCUs while at the same time helping to finance the education of these young adults. Now sports fans across the country will have access to best-in-class games from America’s HBCUs.”
HBCU Go will begin during the 2022 college football season on Sept. 3 with a preseason show showcasing “the nation’s top gridiron NFL and Black College Hall of Famers and HBCU alums.”
“As a Louisiana native and football fan, I am personally and professionally proud to play a role in having our stations shine a light on historically Black colleges and universities and the student-athletes who are living out their dreams both on the field and in the classroom,” McMahon said.
The regular-season TV schedule will start with Florida A&M vs. Albany State.
