Sunday's Super Bowl LIII included a victory from the New England Patriots and a lackluster halftime show that drew little excitement from fans and viewers, but not everyone tuned in. 

According to Time magazine, many chose not to watch the game in solidarity with Colin Kaepernick. The 31-year-old player, who is being blackballed by numerous teams, became a social justice activist when he chose to kneel in protest of police brutality during a San Francisco 49ers pre-season game in 2016.

His statement of protest during the game's national anthem was meant to “show pride in a flag for a country that oppresses Black people and people of color,” in light of police brutality plaguing the nation at the time.

Although the Super Bowl, which was hosted in Atlanta, attempted to honor the civil rights movement with a coin toss to the song "Glory" from the movie Selma, the gesture wasn't enough given the NFL's treatment of Kaepernick and his social justice movement. 

Celebrities including Ava DuVernay, Common, LeBron James and more took to Twitter to share why they did not watch the Los Angeles Rams lose to Tom Brady and his crew. 

"I will not be a spectator, viewer or supporter of the #SuperBowl today in protest of the @NFL’s racist treatment of @Kaepernick7 and its ongoing disregard for the health + well-being of all its players. To watch the game is to compromise my beliefs. It’s not worth it. #ImWithKap," DuVernay tweeted.

James tweeted a series of emojis after sharing a photo of himself posted initially on Kaepernick's Twitter. 
Rapper Common posted a picture of himself standing with educator and former Black Panther Dr. Angela Davis along with a caption that clearly explains what team the Selma actor was on. 

"You know where I Stand. #IStandWithKap," he wrote

Activist Shaun King confessed that he hadn't watched the NFL in years after the organization banned players from taking a knee on the field as a form of protest during the national anthem. 

"I haven’t watched a single game of football since the @NFL basically banned @Kaepernick7 for taking a peaceful knee for families impacted by police brutality. I was a super fan, and have so many friends in the league, but I just can’t support a product that has done this," King wrote

Kaepernick shared a photo of Steph Curry rocking a jersey emblazoned with "I'm With Kap" across the chest.

"The greatest shooter ever, and great human being! @StephenCurry30 Thank you for always supporting! Tell Canon I said what’s up," he tweeted

Other celebs and supporters also shared their support on Twitter:

So, did you watch? *inserts side-eye* 

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