Krazy Actress Productions – co-founded by actress Meagan Good and actress-writer Tamara Bass – has launched an Indiegogo campaign to help finance its next project, “If Not Now, When.”
The feature film was written by Bass and will star both women.
Sway Calloway has signed on as executive producer.
The Indiegogo campaign launches on the heels of the landmark success of Krazy Actress Productions’ web series, “All That Matters” which debuted on World Star Hip Hop and earned over 25 million views.
“As young women, we remember watching films that molded and shaped our perspectives on womanhood and friendship,” said Good. “I wanted to be a part of making films that inspire others the way that I was inspired…to make movies that take people on a journey, and tell a story that ultimately makes us love ourselves a little bit more.”
“If Not Now, When?” tells the story of Suzanne (Good), Patrice (Bass), Tyra and Deidre, friends since the age of 14. Over the course of their lives, fights, disagreements and love have created distance between them, particularly Suzanne and Patrice who haven’t spoken in almost 15 years. When Tyra experiences a crisis, the women reunite and rediscover the importance of sisterhood, as they band together to look after Tyra’s 14-year-old daughter.
“I wrote this movie because we are committed to telling stories that showcase diversity, and to doing our part to create more leading roles for women of color,” said Bass. “Leveraging a crowdfunding campaign to raise capital for our film not only allows us to maintain creative control, but also gives the fans a chance to weigh in on what types of movies they want to see and support.”
The Indiegogo campaign goal is $750,000. Donors will receive a variety of perks ranging from autographed scripts to producer credits.
Watch Good and Bass discuss their project and campaign in the video below: