BET Networks has announced production on Birth of Cool, a new series that they’ve set at BET+.
The series is in partnership with MACRO Television Studios and Lena Waithe’s Hillman Grad Productions. This will be Waithe’s third BET Networks project following Boomerang and Twenties. The series was created by Juel Taylor, who wrote Creed II and is the director of Netflix’s upcoming They Cloned Tyrone, and writer Tony Rettenmaier. Taylor will also direct the pilot.
Here’s the description: The series orbits around Crispus Attucks High, a predominantly black high school in Compton. The half-hour dramedy follows the adventures and misadventures of both students and teachers, on campus and off, as they try to make it through the weird, hilarious, stressful, often sobering, sometimes surreal school year, while (hopefully) growing a bit in the process.
“BET+ continues to be the home for best-in-class creatives to tell their original stories about the Black experience,” said Devin Griffin, Executive Vice President and General Manager, BET+. “We appreciate Lena’s creative vision and continued trust and are thrilled to partner with a skilled group of creators from MACRO Television Studios and Hillman Grad to bring this series to life.”
“We are excited to continue MACRO’s commitment to excellence in content creation and to be partnered with Juel and Tony and help bring their unique vision to the screen,” said Marta Fernandez, President, MACRO Television Studios. “Along with our partners at BET+, Hillman Grad and Endeavor Content, we passionately support their voices and dedication to telling authentically Black stories.”
“Our goal at Hillman Grad is to find the next generation of visionary filmmakers who challenge the ways in which we typically represent characters of color on-screen. Juel and Tony are exactly that. We’re so excited to have been on this journey with them and can’t wait to introduce the world to the brilliance, humor, and depth of BIRTH OF COOL,” said Rishi Rajani, President of Film/TV, Hillman Grad.
Fernandez and Mark R. Wright are overseeing for MACRO Television Studios. Endeavor Content and Hillman Grad are MACRO’s partners on the series, and Charles D. King, Fernandez, Lena Waithe, Rishi Rajani, Taylor, Rettenmaier, Aaliyah Williams and David Morris are serving as executive producers.