When people see ads from global brands like Uber and Pepsi, we often think about the product. What we don’t think about is the woman behind bringing these brands to the forefront.
Bozoma Saint John who has worked on brands such as Uber, Pepsi, and Apple Music, is getting her own docuseries on Starz, according to Fast Company.
Titled Bozoma: Being Badass, the docuseries will be a “cross between Anthony Bourdain: Parts Unknown, Mister Rogers, and The Oprah Winfrey Show” and will “bring a sense of ‘purposefulness’ to a range of topics that span her personal and professional life, from her love of fashion to the challenges of being a single, working mother and widow.” The show will be executive produced by Alex Lowry, who worked on Anthony Bourdain: Parts Unknown.
For those unfamiliar with Bozoma, the marketing maven was the Head of Global Consumer Marketing for iTunes and Apple Music. She was mastermind behind the Ava DuVernay-directed commercial starring Kerry Washington, Mary J. Blige and Taraji P. Henson. Saint John was also the Chief Brand Officer for Uber and also worked with clients such as UFC and Miss Universe.
Filming is of Bozoma: Being Badass is set to begin in early 2019.