MACRO, the production company created by Charles D. King to create multicultural entertainment, is launching into career management with the announcement of its new management vertical.
According to The Hollywood Reporter, MACRO’s new management division will “represent filmmakers, actors, writers and multihyphenates.” The new division will also harken back to King’s own past as a talent agent for WME, where he managed the careers of several Black creatives. As The Hollywood Reporter states, while at WME, he worked with “such clients as Tyler Perry, Janelle Monáe and Ryan Coogler.”
“MACRO was founded with a mission to uplift communities and empower the voice of authentic and multidimensional storytellers from the global new majority,” King said in a statement. “The launch of MACRO Management with this incredible team of experienced, entrepreneurial artists’ advocates like Gaby [Mena] and Jelani [Johnson] expands that mission to further support and amplify the next generation of artists and cultural leaders. I couldn’t be more thrilled about this new, exciting vertical for our company and our business.”
Gaby Mena, an agent for Paradigm Motion Picture Company, will lead the new division with former CAA film representative and current MACRO EVP of content strategy Jelani Johnson. With Mena’s hiring comes several of Mena’s clients, including The Burial of Kojo director and Ghanian hip hop artist Samuel Bazawule (aka Blitz the Ambassador). Other clients include directors Ciro Guerra and Cristina Gallego, actress Herizen Guardiola, and writer/director Issa López.
Along with running the management division, which will work independently from MACRO’s content production side, Johnson will continue his current position as EVP of content strategy.
Founded in 2015, MACRO has made huge strides in the entertainment industry in all media platforms, including film, television, digital content and business ventures. Among those properties in its portfolio include Shadow And Act’s parent company, Blavity, Inc. and films Mudbound, Roman J. Israel, Esq. and Fences, among others. One of their upcoming projects includes the untitled film about Black Panther leader Fred Hampton (formerly known as Jesus Was My Homeboy) starring Daniel Kaluuya and LaKeith Stanfield. Days after the film project was announced in 2019, MACRO made news again by signing a first-look deal with Warner Bros.
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