The Works International has acquired worldwide rights to “The Cuban Way,” a documentary that explores the roots of Cuba’s son and salsa dancing (a style of music and dance, a mix of Spanish and Afro-Cuban traits, that originated in Cuba and gained worldwide popularity during the 1930s), and how traditional dance has been challenged by Reggaeton (a musical genre which originated in Puerto Rico during the late 1990s that is influenced by hip hop and Caribbean music).

The documentary, Scottish filmmaker Eirene Houston’s feature debut, further explores the evolution of the Cuban people through their passion for dancing.

The Cuban son is one of the most influential and widespread forms of Latin-American music: its derivatives and fusions, including salsa, have spread across the world.

Repped by UK distribution, international sales and production company The Works Film Group, “The Cuban Way” is being screened for buyers at the ongoing European Film Market (EFM) which kicked off 2 days ago, (February 9) in Berlin.

“The Works International has been passionate about our documentary from the start and we are enormously excited to be working with them. We hope ‘The Cuban Way’ reaches as wide an audience as possible and we feel The Works is the perfect vehicle to make this happen,” said director Eirene Houston to ScreenDaily.

She is also producing the film, alongside Mick Southworth and Martin McCabe.