Headlines have seemingly fueled VH1’s T.I. & Tiny: Friends & Family Hustle to major ratings at VH1.
Shadow And Act has exclusively learned that Monday night’s season premiere was the No. 1 cable program for the time slot and the highest-episode from the franchise since November 2018. 1.2 million viewers (live and same-day viewing) tuned in, up 29% from season 2. The show was also the No. 1 cable show in its key demos (P18-49 and P18-34) for the time slot.
Additionally, the show was the second top social primetime cable show of the night with 166.3k social interactions.
According to VH1, in this season of the show, “This season, the cast is faced with public scrutiny and forced to defend themselves in new ways. No strangers to the spotlight, sometimes all eyes (and comments, and likes and retweets) are on them. Through marital troubles, speaking up on social issues and social media backlash, the families always have each other’s backs.”
The show is executive produced by Tip “T.I.” Harris for Grand Hustle, Tameka “Tiny” Harris for Pretty Hustle, and Brian Sher for Crossover Entertainment. Christian Sarabia, Vinnie Kaufmann, Jennifer McGrogan and Jordan Browne executive produce for 51 Minds Entertainment. Paula Aranda, Phakiso Collins and Daniel Blau Rogge executive producer VH1.