“The Weeklings” is a new, in development animated series that is the brainchild of creator and director Jabril Mack, for the L.A. based animation studio Flydra Creative. It is designed to “increase cultural representations in cartoons”.

The series is set in a surreal world chronicling the funny adventures of an oddball group of characters who are named after the days of the week, from Sunday to Saturday, and each character represents the personalities and characteristics of the days of the week they’re named after.

According to Mack, his aim with the series is “to give people of all races, ethnicities, and sexual orientations the opportunity to see a little of themselves in a cartoon”. His goal is to combat the current lack of cultural representation in mainstream media by drawing diverse characters that everyone can relate to in some way.

As he says: “The goal of the series is to celebrate diversity with characters like Diwali (inspired by the ancient Indian festival), and Quinceanera (inspired by the Mexican tradition).” The filmmaker remains confident that his message of diversity and cultural representation will resonate and muster support from others.

Earlier this month, Mack and Flydra Creative launched a Kickstarter campaign to raise $20,000 for the development and production of “The Weeklings”; they have already raised over half of that goal with just over a month to left until the campaign ends.

Below is a clip from the series. Head over to the project’s Kickstarter campaign page for more information, and to donate, HERE.