Rapper/actor/host Ludacris has inked an overarching production deal with MTV that will see him develop new programming for the network.
The first project that will fall under this new agreement will be a reboot of the breakthrough competition series “Fear Factor” with “a brand-new twist or two,” the network announced today.
Originally hosted by Joe Rogan, Ludacris will now be the show’s frontman and serve as executive producer.
While the show will continue its tradition of having contestants battle it out for $50,000, its new stunts will take inspiration from urban legends, popular scary movies and viral videos. Some examples mentioned include: “Roach-ella” (we assume it’ll have something to do with roaches; something called “Trap Queen” (your guess is as good as ours), and personal cell phone rescues at heights of over 100 feet.
“MTV is about celebrating youth culture, and with the reinvented ‘Fear Factor,’ we are putting the power in our audience’s hands to face and overcome their biggest fears,” says Chris McCarthy, president of MTV, VH1 and Logo.
“I am excited to kick off my partnership with MTV, starting with the relaunch of ‘Fear Factor,’ which will be even more insane and ludicrous than what you remember,” says Ludacris. “This will be the first of many great projects together.”
MTV’s “Fear Factor” reboot with Ludacris will premiere on Tuesday, May 30 at 10pm ET/PT.
The original “Fear Factor” aired between 2001 and 2006. It was based on a Dutch series titled “Now or Neverland.” It was later revived in 2011, only to be cancelled again on May 13, 2012. After its second cancellation, a two-part special aired in July 2012.
The show pits contestants against each other in a variety of stunts for a grand prize, usually of US $50,000.