OWN: Oprah Winfrey Network scored the #1 spot among cable networks on Tuesday night (6/20/17) for women with the season premieres of hit series “Queen Sugar” and “The Haves and the Have Nots.” The premiere episodes were Tuesday night’s Top 2 cable telecasts for women.
The season two premiere of OWN’s critically-acclaimed drama “Queen Sugar” (10 p.m.) aired its highest-rated episode in series history across key women and adult demos, with a 2.09 rating for W25-54 and 2.3 million total viewers. The premiere episode was Tuesday night’s #2 cable telecast for women and was #1 in the time period across all cable for women.
The season premiere of OWN’s hit drama series, “The Haves and the Have Nots” from Tyler Perry (9 p.m.), earned a 2.17 rating for W25-54, up 13% vs. the prior season average (1.92), and 2.7 million total viewers. The episode was Tuesday night’s #1 cable telecast for women.
Additionally, the premieres of “Queen Sugar” and “The Haves and the Have Nots” were the #1 and #2 most social cable series episodes, respectively, on Tuesday.
“Queen Sugar’s” two-night premiere continued last night, Wednesday, June 21 at 10 p.m. ET/PT on OWN. This post will be updated when those numbers come in.
The most startling fact here is that Tyler Perry’s soap opear is outperforming the artistically superior “Queen Sugar.” What’s up with that?
Source: The Nielsen Company; Live+SD; Nielsen Social Content Ratings data, ranked on total interactions.