“Traffic Jams” is a new series from Spotify and Russell Simmons’ All Def Digital network, which is set to premiere tomorrow, April 4, airing every Tuesday after that for eight weeks. In the series, Spotify and All Def Digital take hip-hop fans along for the ride as different newly-paired rapper-producer teams work together to create all-new tracks from scratch, giving music lovers an inside look into the creative process of producing a hit.
Comedian DoBoy, aka Fat Drake, drives both the SUV in which the action takes place, as well as the conversation, as the artists, while working on the new track, also open up about their careers, their inspirations and their passion for music.
“Our team at All Def Digital has been doing an incredible job developing and producing a variety of new series and formats across music, comedy and culture,” said Russell Simmons, co-founder of All Def Digital. “‘Traffic Jams’ is an exciting new premium series that shows off true talent — recording artists and producers — and their ingenuity, creativity and personalities. It has improvisation, it has performances, and I’m pretty sure it will spawn a few new hits too — it’s amazing and Spotify is the perfect platform for it.”
Tom Calderone, Global Head of Spotify Studios added: “Our audience loves hip hop and with ‘Traffic Jams’ we want to give them a deeper understanding of the artists and the creative process behind the music. Working with the All Def Digital team, we were able to produce a best in class hip hop series that tells stories that have never been told before and takes the musical performance format to another level.”
All episodes can be found on Spotify under Spotify Original Videos.
The first episode airing tomorrow, features T-Pain collaborating with Atlanta’s own Southside on a signature party anthem.
Here’s the season’s lineup:
April 4 – T-PAIN & SOUTHSIDE
April 11 – DRAM & MELO X
April 18 – JOEY BADA$$ & CARDO
April 25 – PELL & !LLMIND
May 2 – JIDENNA & SONNY DIGITAL
May 9- MADEINTYO & ARAABMUZIK
May 16 – DAE DAE & MARVEL ALEXANDER
May 23 – E-40 & WILLIE B
Watch a promo for “Traffic Jams” below and tune in tomorrow at Spotify Original Videos: