Syrinthia Studer has been upped to Executive Vice President, Worldwide Acquisitions at Paramount Pictures, it was announced Tuesday by Marc Evans, president of the studio’s motion picture group, and Bob Buchi, president, worldwide home media distribution.

Studer, who will now be reporting to to Evans, will be put in charge of acquiring films for theatrical release; she will also continue to report to Buchi on all worldwide home media acquisitions.

Before her promotion, Studer was Senior Vice President of Marketing and Acquisitions for Paramount’s worldwide home media and TV licensing divisions, where she launched and oversaw the negotiation and acquisition of domestic and international film and distribution relationships.

In addition, she also was in charge of the marketing and distribution of home media releases from Viacom brands Nickelodeon, Comedy Central, MTV and Paramount

“Syrinthia has led the charge for Paramount’s international film partnerships and acquisitions and has helped the company grow on a global scale,” Evans and Buchi said in a statement. “Her distribution and marketing efforts for the Viacom brands in the home media space were unparalleled and have provided an important integration throughout the company. We are happy to have her expand the role.”

Prior to joining Paramount, Studer was Vice President, Strategic Marketing for Loews Cineplex Entertainment, where she set strategic vision for the theater chain’s domestic business and oversaw all ad sales relationships and revenue-generating promotions for the company. She also worked in business development and promotional marketing at General Mills and IBM.