ABC has officially passed on False Profits.
The cosmetics dramedy’s pilot was ordered, initially for the Fall 2018 consideration, but was sent back for more development for midseason consideration.
We reported back in May that the series was back in consideration for fall, along with the comedy Steps, after Roseanne‘s cancellation. ABC decided to go ahead with a Roseanne-less spinoff, The Conners.
Now, the project won’t be going forward at ABC, and ABC Studios will shop it to other networks and streamers.
The series would have brought Williams, an ABC mainstay, back to the network where she starred in Desperate Housewives, Ugly Betty and 666 Park Avenue. This would have been the first post-Scandal role for Young.
Shelley Hennig, Kosha Patel and Kapil Talwalka are also a part of the cast.
The series is from Kayla Alpert, Jason Reed and ABC Studios and follows a team of down-and-out women in suburban Arizona as they fight their way to the top of the cutthroat world of a multi-level marketing cosmetics business. Williams’ character is Suzanne, the “chief of a highly successful ‘tribe’ of Brava Natural saleswomen, and she wants to add Laura (Young) to her cluster of money-making devotees.”
Williams, who recently starred in VH1’s Daytime Divas, which was canceled after one season, garnered three Emmy nominations as Wilhemenia Slater on Ugly Betty.
Deadline first reported this story.