WE tv – which consistently ranks as the #1 cable network for African American women and adults on Thursday nights – has announced a new weekly series from pop culture website, Bossip titled “Bossip on WE tv,” which the network will premiere on Thursday, July 6 at 10:00 pm ET/PT, and will run for a six-week summer season on Thursdays.
Filmed at Bossip headquarters in Atlanta, the show features writers and staff from the entertainment website dishing the latest breaking news, gossip and up to the minute exclusives that will only be available on “Bossip on WE tv.”
During each 30-minute episode, the cast of Bossip editors and contributors dish on the hottest gossip and entertainment news that fans have come to expect from the brand, whose tagline is “gossip for the hardcore.” The show will be divided into multiple segments each week, starting in the newsroom, where the site’s managing editor will lead the discussion as the crew reveals vital details about current news stories and celebrity gossip, and lets loose with opinions. Exclusive stories will be broken by “Bossip on WE tv,” giving viewers fresh content before it goes live on the site. The Bossip crew will also take turns addressing viewers directly in recurring rants that emphasize humorous, outrageous opinions on stories pulled from user comments on Bossip.com. The show will also host celebrity guests to share their insights and secrets behind the headlines.
“WE tv’s partnership with Bossip leverages the strength of two powerful brands across two different platforms – a top African American entertainment website and the number one cable network with African American women and adults on Thursday nights,” said Marc Juris, president of WE tv. “This show will serve to broaden Bossip’s reach and awareness while also driving WE tv’s live viewership with day and date content. This summer, ‘Bossip on WE tv,’ with its edgy and hilarious take on the entertainment world and exclusives that viewers can’t see anywhere else, is sure to be appointment television viewers will want to watch live every week.”
“After 11 years of brilliantly analyzing and delivering the latest pop culture and celebrity news online, ‘Bossip on WE tv’ will give new life to the brand where our loyal readership and future fans will get to fully experience the Bossip personality each week with even more exclusives, cheeky commentary and laugh out loud headlines,” said Marve Frazier, Executive Producer, and senior vice president of BHM Digital, a division of iONE digital.
“Bossip on WE tv” is produced by Asylum Entertainment with Marwar Junction Productions. Executive Producers for Asylum Entertainment are Steve Michaels and Jonathan Koch. Executive Producers for Marwar Junction Productions are Allison Berkley and Joseph Freed. Executive Producers for WE tv are Lauren P. Gellert, Kate Farrell, and David Stefanou. Executive Producers for Bossip are Marve Frazier and Detavio Samuels.