Forever 21’s marketing team thought it was a good idea to put a guy from Welkinda in a “Wakanda Forever” sweater.

Not only did they let the blonde, blue-eyed guy model the sweater, but F21 promoted the item by posting the picture on its Twitter page. As TMZ notes, this wasn’t just a simple Photoshop snafu: the listing outlines the model’s stats, including his height and what size sweater he’s wearing.

The retail chain was rightfully dragged for disrespecting our Black utopia.

@blackpanther @urbanintellectuals @forever21

— Jesuorobo's Thoughts (@Jesuorobo) December 18, 2018

The tweet was predictably deleted, according to Yahoo Lifestyle.

If you attempt to click on a listing for the shirt on the company’s website, you are redirected to the homepage.

In an email sent to Blavity, Forever 21 apologized to those who found the choice distasteful: 

“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”

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