We’re barely a week into Black History Month, and another brand has made a tone-deaf mistake. The culprit this time is Gucci.

The brand's offense? This turtleneck.

A black turtleneck with big red lips.

Understandably, many people were perplexed by this creation.

Gucci issued a tweet apologizing for the turtleneck, which has also disappeared from the website. The piece was part of the brand's Fall/Winter 2018 balaclava collection which was said to be inspired by face masks and was "immediately removed from our online store and all physical stores," the statement read.

Blackface and racist imagery is, of course, an ongoing issue in the fashion industry.

In December, Prada apologized after charms of monkey-like creatures drew criticism, as Blavity reported.

“They are imaginary creatures not intended to have any reference to the real world and certainly not blackface,” the brand said in a statement. “Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery. In this interest we will withdraw the characters in question from display and circulation."

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