This week, H&M announced on Facebook that it planned to hire a new executive in charge of diversity, writing, "Our commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward."

Following that announcement, the Associated Press reports that the company's global manager for employee relations, Annie Wu, will now be the brand's global leader for diversity and inclusiveness. 

The move comes after the Swedish brand faced widespread criticism after a hoodie that read "Coolest Monkey In The Jungle," appeared for sale on its website. Promotional images for the hoodie showed it being modeled by a young black boy.

Celebrities and consumers alike called for boycotts of the brand, and even the young male model's mother chimed in. 

H&M has since taken the product off of its website, and has launched an investigation on the matter.

In announcing Wu's new position, the company touched on the hoodie incident, stating, “the recent incident was entirely unintentional” but “demonstrates so clearly how big our responsibility is as a global brand.”